Website Analytics

You need to be certain that your digital marketing efforts are paying off, that your website is grabbing the attention of potential customers and – if not – what action you can take to put things right. Website analytics can open the door to this crucial, actionable information.

Website analytics provides an accurate and detailed picture of the performance of your site. The Conversion Suite’s site analytics is more than a simple reporting tool – it paves the way to powerful, robust data analysis. A wide variety of webstats captured by site analytics can be easily segmented and presented in the form of sophisticated graphs to help you answer specific business questions and uncover new insights. Not only can our state-of-the-art range of website analytics solutions help measure the success of your online marketing efforts, it’s also likely to reduce your marketing costs, helping you to develop sharper, well-targeted and more effective campaigns. Additionally, because the website analytics tools are well integrated with the Campaign Suite’s marketing applications, no programming effort is required, making them very easy to use.

  • Gain a near real-time insight into your website
  • Analyze the behavior of your potential customers
  • Pinpoint any errors on your site
  • Use sophisticated reporting tools – from webstats to dashboards
  • Get automatically notified of changes in your website’s usage

Website analytics provides an accurate and detailed picture of the performance of your site. The Conversion Suite’s site analytics is more than a simple reporting tool – it paves the way to powerful, robust data analysis. A wide variety of webstats captured by site analytics can be easily segmented and presented in the form of sophisticated graphs to help you answer specific business questions and uncover new insights. Not only can our state-of-the-art range of website analytics solutions help measure the success of your online marketing efforts, it’s also likely to reduce your marketing costs, helping you to develop sharper, well-targeted and more effective campaigns. Additionally, because the website analytics tools are well integrated with the Campaign Suite’s marketing applications, no programming effort is required, making them very easy to use.

Customers today expect consistent, high-quality service, whether they are buying online or offline, and businesses that can meet their high expectations are rewarded with customer loyalty, a higher conversion rate and improved profits. The Conversion Suite’s website analytics tools can enable you to offer a seamless buying experience by helping you to understand customer behavior across your website, mobile applications and social presence and integrating this with other sources of data, such as transactional records, demographic statistics and product-catalog information. Our website analytics solutions can combine all of your valuable data and webstats, enabling you to view your business holistically, and helping to give your customers the best possible experience.

Data can be collected with the Conversion Suite’s website analytics tools in near real time, offering you an invaluable, almost instant insight into the behavior of your potential customers. You can look at visit information within moments of it occurring on your website so you can quickly see the impact of new content, news, special offers or campaigns – and take action when and where it’s needed.

Our website analytics stores your valuable data in a raw, non-aggregated form, allowing you to quickly lay your hands on both near real-time and historic data, for a more in-depth view of your business. The Conversion Suite’s site analytics includes dozens of metrics that together offer an incredibly rich picture of your potential customers and your website – including referrers, the number of previous visits, the amount of time people spend on your site, search actions and the most popular pages – which can be used to create all kinds of webstats to help you look at your business in a new way. Our site analytics can also analyze visitors’ click paths so you’ll be able to identify popular routes, pinpoint common drop-off points and uncover any glitches that might be discouraging your visitors from continuing to that final conversion. Following the digital journeys of your potential customers gives you an invaluable insight into what they want from your website – and whether or not they find what they’re looking for. With such powerful information at your fingertips, you’ll know just what you need to do in order to optimize your business and boost your conversion rate.

The data gathered through website analytics can be segmented in an ad-hoc way according to various metrics, such as age and sex, helping you to better understand who your customers are. You can use the intelligent segmentation capabilities of website analytics to examine multiple time periods and online sessions. Such webstats can help you deliver more targeted campaigns or to discover valuable customer groups in new channels. Powerful segmentation capabilities help decrease marketing costs, enabling you to cut to the chase and deliver the most relevant and engaging message to your potential customers.

Many businesses struggle to understand what impact their marketing strategies are having. But the Conversion Suite’s website analytics solutions offer a range of robust reporting tools that help you measure the impact of your business, to know exactly how your online marketing efforts are performing, and – more importantly – what you can do to improve the performance of your business. Our site analytics tools offer everything from basic webstats to dashboards and sophisticated usage reports. Website analytics enables you to create customizable executive dashboards, through which you can view key webstats.

You can customize your site analytics dashboard with the benchmarks and goals that you want to track in order to effectively monitor your business, and can view an activity breakdown by hour, day, week, month, quarter or year. The segmentation possibilities that are available through website analytics can be viewed through your executive dashboards, enabling you to look at your potential customers as more than merely a series of clicks.

With the Conversion Suite’s website analytics solutions, you can build, distribute and analyze reports in near real time, viewing data within moments of it occurring on your website. Such robust reporting capabilities will help you optimize your marketing strategies and ensure the satisfaction of your visitors. Site analytics reports also help you boost conversions – for example, you can use our website analytics reports to identify buying patterns and to help promote profitable products or product combination.

With our website analytics reports you can also set up triggers that will automatically notify you by email when one of your key metrics exceeds or falls below expectations, paving the way for instant decision making and making the management of site analytics reports easier and less time-consuming. With the Conversion Suite’s website analytics you can also schedule reports to be regularly delivered by email. You also have the option of choosing between four different levels of user access, enabling you to specify which executive reports and dashboards will be available to different users. Our website analytics solutions include a powerful and flexible set of ready-to-use executive reports that can be shared in Excel, PDF, PPT and XML formats in top print quality. The Conversion Suite’s robust and expansive reporting tools save you time so you can invest your time where it is most needed – focusing on optimizing your digital marketing efforts.

Key Features

  • Real-time data collection
  • Raw, non-aggregated data storage
  • Seamless view of all of your site properties
  • Dozens of site analytics metrics
  • Segmentation capabilities
  • Ability to track events like document downloads and registration form submission
  • Data export and developer API
  • Range of reporting tools – from basic webstats to executive dashboards
  • Multilingual interface
  • Customizable executive analytics dashboards
  • Report scheduling and emailing
  • Reports with various access levels
  • Reports that can be exported to Excel, PDF, PPT and XML
  • On-premises solution – you own your web analytics data

Goals and funnels

  • Unlimited number of goals and funnels
  • Centralized management of funnels and goals
  • Measurement by visits and visitors

Advanced tracking module

  • Video analytics
  • Silverlight, AJAX and Flash
  • Server-side event tracking
  • Downloadable content
  • Outbound links
  • Automatic tracking-code installation

Web Analytics Reports

Page Views

  • Average Page Views by Day of the Week
  • Inactive Sites
  • Page Views by Page Type
  • Page Views by URL
  • Page Views
  • Peak Hours
  • Recently Viewed
  • Top Web Parts
  • Views Audit Log

Visitors

  • Active User Categories
  • Anonymous vs. Authenticated Users
  • Average Number of Visitors
  • Average Page Views per Visitor
  • Average Page Views per Visit
  • Average Visit Duration (time on site)
  • Average Visits per Visitor
  • Bounce Rate
  • Browsers
  • Depth of Visit
  • Inactive Users
  • Visitor Activity
  • Visitor Profile
  • Languages
  • Length of Visit
  • Loyalty
  • Map Overlay
  • New Visitors
  • New vs. Returning Visitors
  • OS
  • Recency
  • Returning Visitors
  • Unique Visitors By URL
  • Unique Visitors
  • User Groups
  • Visits Audit Log
  • Visits
  • Who is Online

Goals

  • AB Test Goal Conversion
  • Conversion Rate
  • Converted Users
  • Goal Funnel
  • Goal Summary
  • Goal Value
  • Multi Variate Test Goal Conversion
  • Total Conversions

Traffic Sources

  • Campaigns
  • Search Phrases
  • Referring Pages
  • Search Engines
  • Referring Sites
  • Traffic Sources

Navigation

  • Average Time to Page
  • Entrance Paths
  • Exit Pages
  • External Destinations
  • Internal Traffic Sources
  • Landing Pages
  • Navigation Summary
  • Next Pages
  • Previous Pages

SEO

  • Average Page Load Time
  • Content Not Found
  • Duplicate Descriptions
  • Duplicate Titles
  • Status Codes
  • Pages with Broken Links
  • Slow Pages
  • Violations
  • Changed Pages (period comparison)
  • Duplicate Content
  • External Links
  • Fixed Violations in Existing Pages (period comparison)
  • Large Content
  • Link Depth
  • Most Linked Pages
  • New Pages (period comparison)
  • New Violations in Existing Pages (period comparison)
  • Pages with Less Links (period comparison)
  • Pages that Became Faster (period comparison)
  • Pages that Became Larger (period comparison)
  • Pages that Became Slower (period comparison)
  • Pages that Became Smaller (period comparison)
  • Pages with More Links (period comparison)
  • Pages with a Different Status Code (period comparison)
  • Pages with Most Links
  • Removed Pages (period comparison)
  • Violations in New Pages (period comparison)

Surveys

  • Survey Responses