Privacy rules have become a burning issue in today’s online arena. These rules vary between countries and regions around the world, meaning there are many different laws and regulations regarding visitors’ privacy and your responsibilities as a site owner. In the current climate it’s essential that you have a website privacy policy that preserves your visitors’ privacy, and that protects your site and business from potential lawsuits and bad publicity.

New attitudes to customer privacy that are sweeping the world will potentially change the face of web analytics, and it could be that you need to rethink your website privacy policy on how you store and process your visitors’ data. Analytics privacy management with the Conversion Suite can guide you through the gray areas of legal compliance with complex analytics privacy laws.

  • Ensure your compliance with international privacy laws
  • Instantly disable your web analytics tools as necessary
  • Actively manage your tags
  • Create a robust website privacy policy
  • Rely on our global experience and support

In today’s world, it’s possible that failure to obtain the explicit consent of your potential customers about the use of their personal data, or to delete that data for good if they ask you to, could land your company with a fine. The data in question could be anything from what people look for on a search engine to photos they post on social networks. And that’s why a stringent website privacy policy is becoming ever more crucial.

Most websites use web analytics and marketing tools to track and optimize the behavior of their potential customers. Most of those tools, such as Google Analytics, use cookies to identify their visitors, and some store personal information (like the IP or email) on external repositories, which in some countries is a felony, and in others requires visitors to “opt in” – that is, to explicitly approve the website to use cookies, to store personal information, or both. In some countries, you can still use cookies but must present your visitors with the option to “opt out,” which tells your website not to use cookies or store personal information for that visitor, as part of your website privacy policy.

Regardless of where your visitors come from, presenting them with an opt-out option in your website privacy policy can be considered part of a transparent and fair service – and will most probably strengthen your visitors’ engagement and loyalty to your company.

The Conversion Suite’s privacy management service enables you to monitor your analytics privacy levels by providing a single place in which to manage the behavior of your web analytics tools, based on the laws of the country from which an individual visitor arrives at your website. Such privacy analytics management will allow you to make sure you protect the privacy of each of your visitors, and comply with the various worldwide legal regulations. Technically, our analytics privacy management service controls one basic action that enables or disables your web analytics tools based on the country the visitor is from. Integrating this practice into your website privacy policy will help protect both your customers and your company.

You can proactively manage your company’s compliance with privacy laws by implementing tag management as part of your website privacy policy. Third-party marketing tags are elements that ultimately control cookies and tracking across all of your marketing campaigns. Having control of these tags is central to analytics privacy management, ensuring you comply with rules and regulations across the world. In this complex, every-shifting landscape, taking control of analytics privacy is crucial. The Conversion Suite gives you complete control of your tags so you can ensure your company complies with analytics privacy laws in the most effective and efficient way possible. Our tag management tools help you to understand what tags and third-party vendors exist on your website and why. This privacy analytics solution also manages your opt-out requirements, as determined by your website privacy policy, marketing strategy, legal assessment and the relevant privacy laws.

The privacy analytics solution enables you to quickly and smoothly take control of all your online analytics applications. For example, instead of contacting Google Analytics directly, you can transfer the call to our service by changing the URL in the tracking code, which needs to be done only once during the set-up phase. The privacy analytics service will check whether or not Google Analytics is disabled in your visitor’s country and, if necessary, will prevent Google Analytics from loading.

Using the privacy analytics management system, you will be able to define specific rules, such as, “Disable Google Analytics for my German visitors.” You can also define opt-in or opt-out options as part of your website privacy policy. For example,  “For my U.K. visitors, disable Google Analytics and pop up a message asking them to opt in, as default. Enable Google Analytics only for U.K. visitors who explicitly opted in through this pop-up.”

In addition to these two basic analytics privacy rules, the system offers simple, recommended actions on a country-by-country basis. The Conversion Suite’s system will automatically set the level of analytics privacy to our recommendation, based on our knowledge of international privacy laws, enabling your privacy analytics management to be as flexible and robust as possible. (Germany, for example, prohibits websites from collecting personally identifiable information, or PII.) Today, there are web analytics tools that collect PII – provided the visitor opts in and gives his or her permission for the website to collect such information.

Choosing our recommended privacy actions means you do not need to set the rules manually, or laboriously follow each web analytics change and improvement. Our technical and legal experts are constantly checking dozens of web analytics tools and will enable and disable tools whenever there is a relevant privacy change (and of course, will notify you in advance of such changes). This means you’ll be able to establish a website privacy policy that optimizes your business at the same time as eliminating the risk of legal difficulties.

What’s more, a transparent website privacy policy will help you improve your service, brand and image by providing your potential customers with all the necessary information about what data is being collected and why. Our privacy analytics service provides all the relevant and essential information for each of your web analytics tools regarding how, why and what kind of information is being collected and stored. Using the Conversion Suite’s analytics privacy system, you’ll be able to present that information, meaning your visitors will trust your business and feel much more comfortable and secure while browsing your website.

If your company currently relies on traditional web analytics data, it will very likely be impacted by new attitudes to customer privacy, and this could mean your company needs to rethink its website privacy policy. Nevertheless, you’ll still be able to conduct privacy analytics to assess your potential customers’ privacy-related behavior. Privacy analytics will enable you to find out, for example, how many of your visitors opted in or out and how many page views you’ve had from each “blocked” country. And, even if you disable your web analytics tools, the Conversion Suite’s service will enable you to get basic metrics like the amount of time spent on a page, the number of sessions and more, without compromising your website privacy policy for a specific country. For example, if you choose to disable Google Analytics in a certain country, our service will still allow you to gather basic analytics information.

Key Benefits

  • Opt-in and opt-out options
  • Controls that enable and disable web analytics tools
  • Tag management
  • Option to define rules by country
  • Default privacy settings by country
  • Privacy analytics capabilities